AcuMedic is one of the UK's foremost centres for supplies and treatment in Chinese Medicine. As a rapidly growing business, the company traded behind three disparate, ad hoc, adapted shop fronts left over from previous uses. The task was to replace these with a unified frontage consistent with their position. Sited in the Camden Town Conservation Area and with the works supported by the Camden Town Street Frontage Improvement Programme – part of Camden's Boulevard Project – the new installation had also to respect its historic position as a traditional ‘bungalow' shop front set in front of an early Victorian terrace. The design evolves from the historical setting and integrates the company's branding into a new image that reflects the new credibility and acceptability that has been recently achieved by Chinese Medicine in general and by AcuMedic in particular.